Marketing, Minneapolis, Music & More

Entries Tagged ‘Tactics’

Twitch and Interactive Direction

For the last two years, my primary entertainment source has been gaming.  I’m a casual.  I’ve got some friends that are more core.  I don’t know a lot of hardcore gamers.  Television, outside of sports, isn’t all that interesting to me in the traditional sense–however Teresa and I will binge on good series such as […]

Approaching Launches

It’s that time.  Launch of the biggest innovation of the year is happening in one month.  The time prior to launch is often fraught with anxiety for some–I’ve never really had that anxiousness.  Most of the time I have a very good idea if the launch will be successful or not. It sounds overly simplistic, […]

Value Addition

Today I’ve been considering the need for small businesses to add value for their customers in different ways outside of simply fulfilling their orders. Often, smaller businesses don’t have the scale economies to compete with larger organizations solely on price. The classic example of this situation is Walmart versus the mom and pop brick and […]

Small to Big

I’ve pointed to Seth more than anyone else, for good reason. Here’s another one. Regarding marketing, yes you have to do the small campaigns before the big. I used to do 600 piece mailers with my own copy (don’t forget the PS!), sell sheet and envelope design, all by hand and deliver them down to […]

  
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