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Persuasion - Red Marketer

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Entries Tagged ‘Persuasion’

Ethics in Persuasion

Today in my consulting enterprise class, our teacher went over Cialdini’s 6 Calls to Persuasion which I covered a week or two ago.  It was a good overview of the concepts, but then at the end, a twist:  he told us to use it ethically.
I won’t start a long winded argument about what is and [...]

Scientific Persuasion: 6 Calls to Getting Affirmative Answers

Just got done reading a piece by Robert Cialdini on persuasion.  It’s basically a listing of six major persuasive ideas.  Here they are:
1.  Reciprocity: The idea that when someone receives something, wanted or not, they feel a compulsion to respond in kind.  Marketers use this.  That’s why people on sales calls bring free coffee or [...]

  
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