Marketing, Minneapolis, Music & More

Entries Tagged ‘Marketing’

Twitch and Interactive Direction

For the last two years, my primary entertainment source has been gaming.  I’m a casual.  I’ve got some friends that are more core.  I don’t know a lot of hardcore gamers.  Television, outside of sports, isn’t all that interesting to me in the traditional sense–however Teresa and I will binge on good series such as [...]

Blog Slowed-But Just Tempo Rarily

No posts last weekend due to Tempo birthing class.  The class talked about the process of labor, everything that happens and it was actually really good.  It did take 7 hours.  We also took a trip up North for my father in law’s 70th birthday!  That was a lot of fun.  However due to that [...]

Approaching Launches

It’s that time.  Launch of the biggest innovation of the year is happening in one month.  The time prior to launch is often fraught with anxiety for some–I’ve never really had that anxiousness.  Most of the time I have a very good idea if the launch will be successful or not.
It sounds overly simplistic, but [...]

Creativity In Business: The Lifeblood of Success

My last post had me thinking a lot about creativity.  I have a some friends that are artists and their ability to create new things continually is really impressive.  The people I look up to most are artists: writers and musicians mostly.  My grandfather was an artist, both commercially and as a way of life.
I [...]

Value Addition

Today I’ve been considering the need for small businesses to add value for their customers in different ways outside of simply fulfilling their orders.
Often, smaller businesses don’t have the scale economies to compete with larger organizations solely on price. The classic example of this situation is Walmart versus the mom and pop brick and [...]

Youth Culture and (Less Importantly) Marketing Implications

Youth Culture is considerably more important, perceptively, than that of the older generations in the United States. You see it everywhere. If you watch/listen to media, there is a huge disparity in the amount of attention payed to younger people. Television, movies, music and to a lesser extent writing do so continually.
Why? [...]

7 Years at Redmarketer

It has been a full seven years since I began writing here on redmarketer.  At the time of inception, this blog was mostly oriented around marketing in the new age.  Digital presence for most companies was still relatively nascent.  I worked at a small company at that point but was readying myself for business school [...]

Crazy Busy Work — Best Time of Your Life

It’s launch time.  Often times in business and marketing in particular, you spend a great deal of time preparing materials and executing strategy for a launch. It’s a cyclical thing, every year you have to innovate and bring new life to the market.  It’s as exhilarating as it is exhausting.  You think about work all [...]

Favorite Aspects of Business

There are a lot of negatives to business in general. Many people do not like working in business for a number of reasons. It’s competitive, in larger companies there are politics, people can be disingenuous and only looking out for themselves, etc. There are lots of reasons.
But there are a huge amount [...]

What’s In A Name?

Many things.  Time, effort and importance.The biggest reason to name something is so that people understand it has a name. Naming something makes it worth discussing formally, which in turn takes time and effort.Naming something well will define it as an idea.Because naming something poorly means it will be forgotten or disregarded if not an [...]

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