Despite the fact that thousands and thousands of people are getting smarter and smarter about marketing, there are so few really obvious success stories compared to the faults that occur daily.  Some of this can be chalked up to the fact that people tend to get more vocal about issues than successes.  We are trained [...]

When you think of many companies with which we are all familiar, many have been in existence a very long time.  Ford, Sears & Roebuck, General Mills and the like have existed as large monoliths of capitalism within the original industries they were started in.
Other companies such as IBM, Hewlett Packard, General Electric have diversified [...]

I don’t normally just link to another post and talk about it, but because Seth is truly inspirational to me and other marketers, this deserves credence.
Good at Talking vs. Good at Doing.
This absolutely epitomizes the transformation of what I thought marketing was as a child and what it became once I started working there.  I [...]

I pointed out the other day that it’s a good idea to write out your morals for life and put them somewhere you can see them every day.  This is not only a good thing for you, but potentially for others as well.  Letting people know how you feel regarding work and daily life is [...]

A sound bite is a small clip from a more thorough story.
Sound bites are loved by the common man and by reporters.  They stick with you.  This is what I remember from the state of the union:

Sound bites offer a double edged sword to us as a populace.  For one thing, they are memorable, lowest [...]

We had an ethics case today primarily oriented around the attempts by Shell to sink the Brent Spar, an oil rig off the shore of the UK.  Shell had done a lot of investigation of the most environmentally friendly and economic way to sink the oil rig.  They found, through scientific analysis, that sinking it [...]

Had a hiccup yesterday moving into today about a slip up by a company booking my trip into Stewart Island.  Someone clearly messed up as I had the incorrect time to show up for the bus.  Had it been early, it wouldn’t have been an issue, but it was the other way around.  I missed [...]