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Entries Tagged ‘Marketing’

It’s Very Difficult to Discuss Politics Today

Politics are always a tough subject to broach with people.  We are very divisive on the liberal/conservative spectrum and have a tendency to demonize whatever side of the fence we happen to not be on.
During an election year, especially the months leading up to November, it becomes increasingly difficult.  It’s on everyone’s mind due to [...]

Getting Older with Fewer Interests?

Since basketball has ended and my beloved Timberwolves retired to their dens to lick reopened wounds, I’ve been mulling about the apartment with less to do.  It struck me the other day that my habits have changed a great deal.
My youthful pursuits included wakeboarding and tubing, basketball, videogames, ladies, kicking it with friends, frisbee golf [...]

Mobile Internet and PC Browsing

Yesterday I was reading a slide deck on via Business Insider that pointed out some really interesting things.  A lot of the statistics are from Internet World Stats.  I was unaware of this site until yesterday, but it’s a really valuable resource.  If you like to get more information about internet usage, you might want [...]

Obsolescence in Modern Times: Faster than the Speed of Code

Read a very interesting article on tech company obsolescence today.  The basic gist of it is that web based companies are not “master of their own domain” due to the typical infrastructure that sprouts at the time of their start.  The author then points out that these companies are part of three generations:  web 1.0 companies [...]

Own a Business? You Can Do What You Want

It saddens me to see so many local businesses copying the big brands.  The burrito shop that tries to be Chipotle, or the local sports store that copies Dick’s Sporting Goods.  So many small businesses and their owners tend to follow what has been successful at scale in hopes that their business will follow suit.There [...]

The Green To Gold Playbook: How to Implement Sustainability Practices for Bottom Line Results In Every Business Function

Deep breath.  That was a mouthful.  Seriously, I probably should have just left the subtitles out.
It’s been a while since I’ve reviewed a book.  The last one was One Flew Over the Cuckoo’s Nest.  That’s pathetic as it was in August!   There is good reason for this.  The books I’m currently reading were the [...]

8 Billion People: The Critical Role of Resource Management

The other week I brought up the fact that we are currently at roughly 7 Billion people on Earth.  That’s a grandiose amount of folks!  Here’s a question, where do all these folks live?  Let’s look

As you can see, the really high concentrations are in India and China.  India currently has 1.2B people; China has [...]

Small to Big

I’ve pointed to Seth more than anyone else, for good reason. Here’s another one.
Regarding marketing, yes you have to do the small campaigns before the big. I used to do 600 piece mailers with my own copy (don’t forget the PS!), sell sheet and envelope design, all by hand and deliver them down [...]

Adios, El Jobso

I am a very big fan of Apple and Steve Jobs.  So when he stepped down this last week, I was actually pretty sad.  It’s a big thing for marketers and fans of tech companies in general.
I know it’s somewhat trite to write about him at this point.  His legacy has probably already been analyzed [...]

Marketing Design Omniscientia, etc.

New words should permeate titles, imo.
As consumers, we are absolutely bombarded with advertisements every day. Probably more so here in the United States as we are one of the more economically advanced countries.
We are bombarded so often with advertisements and pitches and white papers and blah blah blah that we forget.  Forget the advertisements, certainly.  [...]

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