It’s launch time.  Often times in business and marketing in particular, you spend a great deal of time preparing materials and executing strategy for a launch. It’s a cyclical thing, every year you have to innovate and bring new life to the market.  It’s as exhilarating as it is exhausting.  You think about work all the time, you continue to grind away at year long projects and build and build and build…

And it’s the best time of your life.

There is NOTHING better than building something that is going to succeed in the market with a team of great people.  It will last beyond you. Amazing!

But there is stress too.  Everyone wants the projects to do well, but there are differing perspectives on how to launch, at all times.  Opinions are everywhere.  I think the quote goes “if we have data, lets use that–if all we have are opinions, lets use mine.” These differing perspectives cause turbulence and it continues on throughout the development of the project.

A few things to keep in mind in times of turbulence:  YOU are not your work. When people provide you feedback or suggestions for improvement, they are not necessarily attacking you.  They are providing insight from their vantage point.  It’s EXTREMELY easy to forget this in the midst of a stressful development project because we are all so committed to great work that it’s easy to feel a personal connection to anything you build.  But it’s not you.  It’s the work.  The work HAS to change and evolve to be ready for market.

People mean well, 99/100 times.  There is an absolute truth to everything being tied to your attitude.  You and others in an organization have to embrace a presumption of positive intent.  If you waste time on thinking about people’s motivation, you will spin your wheels.  Trust me, everyone wants what’s best for the company.

Leaders are leaders for a reason. They have been through the trenches and fought the battles associated with previous launches.  They’ve seen the good, bad and ugly.  Their perspectives are important and should be weighted as such.   This in no way alleviates responsibilities of others to speak their minds and serve as stewards to a new product or launch.  But leaders can teach you a great deal if you let them.

This work very well could be your best, ever.  Make it so. Despite all the aforementioned turbulence, I am always happiest when launching new products or services.  The last five years of my life have been spent in that annual cycle of building new offerings and bringing them to market and it’s inspiring and humbling to be a part of it.  Over and over again.  If you get to do this type of work, put pride into it.  Do everything you can to make it the very best it can be.

Savor the time.  The best things in your life often reflect the hardest work.  And you’ll look back and be thankful for being a part of it.