Here’s a link for the newest Trendwatching article on “Brand Butlers,” it’s good. It touches on what a lot of marketers are looking at today, being more than a product or a sales pitch, but integrating valuable information and services tailored to a customer’s core use of their brand.
It’s time that people within companies really examine how they can offer more value to a consumer and integrate their company in with the customer. It’s easier said than done, but technological progression is making this easier and easier every day. Stay on top of the market and analyze how you can make things easier and better for your customer at all times. Then sell your company on how to do it and build it.