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Strategy - Red Marketer

Marketing, Minneapolis, Music & More

Entries for the ‘Strategy’ Category

Thinking Fast and Slow

Daniel Kahnemen wrote this book published in 2011 and it is the best business book I’ve ever read.  Only it’s not really about business.  It’s about humans and how we think.
This book’s many, many lessons on human thinking, heuristics, fallacies and ideas are mostly premised on two “systems” of human thought.  System 1 is our [...]

The Big Switch – Taking On Change Within Organizations

Today we’re seeing organizations of all sizes at a crossroads.  A decision point, trying to understand which way the world is moving and make decisions that allow for them to continue to grow.
These organizations see the changes happening.  They know that their previous tactics are becoming less and less effective over the course of time. [...]

Internet Trends 2015

My favorite annual report on digital trends has been out for a bit, but I’ve been so busy at work it’s been difficult for me to find time to review. Scroll down to the bottom of this post to see it yourself.  There are so many things to cover off on, it’s nigh impossible [...]

  
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