Tom Peters and Robert Walterman Jr. wrote this, one of the most acclaimed business books in existence in 1982 after the former McKinsey consultants had spent a monumental amount of time and money globetrotting to speak with successful organizations in order to discern how they got to such great heights.
The book focuses on eight core [...]
I don’t normally just link to another post and talk about it, but because Seth is truly inspirational to me and other marketers, this deserves credence.
Good at Talking vs. Good at Doing.
This absolutely epitomizes the transformation of what I thought marketing was as a child and what it became once I started working there. I [...]
It is remarkable how few companies really get it and have people that get it too. But I just had a great experience because of one person and it will likely keep me as a customer for a long time.
My internet connection at home is decent, but kind of poor. As stated previously, the Starcraft [...]
A Brand Called You got this all started. The internet blew it up. There are thousands upon thousands of people today who are seeking to build a brand through a website and monetize it based on their thinking or selling something of their own. I personally feel it’s an amazing aspiration and hope genuinely for [...]
Likely my best class of the year (with Pricing closely afterward) Business Formation has really offered a lot of great advice for starting a business or just analyzing the potential of a business. We’ve seen multiple CEO’s running hundred million dollar businesses and heard their stories. Personally, I’m not as interested in how big their [...]
I’m amidst a constant whirlwind of having too much to do and a breath in between now. This is the life of business school, constantly fretting and realigning work to be done.
But during Pricing class (very good, btw) I started thinking about omnipotence and personal branding. If you watch the tech space, which seems to [...]
Just got done reading a piece by Robert Cialdini on persuasion. It’s basically a listing of six major persuasive ideas. Here they are:
1. Reciprocity: The idea that when someone receives something, wanted or not, they feel a compulsion to respond in kind. Marketers use this. That’s why people on sales calls bring free coffee or [...]
Continuing the small business details, time to point out a small, peculiar art crafts store on Lyndale. Note that “peculiar” is congruent with “gangster.”
Robot Love is a design store, or at least that’s what it calls itself. It has a lot of limited edition art paraphernalia. Really a lot of toys actually. Toys are good, [...]
I’m going to start detailing small businesses as I find them. Well the good ones anyway. I like small businesses, I like the fact that the owners are often in the building selling me their wares. I like the accountability, hard work and respect that are often found inside. I want to build a business [...]
Literally about as far from my house as possible on my new bike loop (which, consequently, consists of Calhoun, Harriet, Nokomis and Lake of the Isles) I got a wicked flat tire. I rode the flat (or the rim) back to my place about five miles and on my way up to a bike shop [...]