Marketing, Minneapolis, Music & More

Entries for the ‘Marketing Tactics’ Category

The Big Switch – Taking On Change Within Organizations

Today we’re seeing organizations of all sizes at a crossroads.  A decision point, trying to understand which way the world is moving and make decisions that allow for them to continue to grow.
These organizations see the changes happening.  They know that their previous tactics are becoming less and less effective over the course of time. [...]

Sonos Hardware In House Research

A few weeks back a company reached out to me to do some research.  The reason they’d found me was that I’d been tweeting about Sonos and they could geographically tag where I was.  It happened to be proximal to their area.
I find ethnography and different market research very interesting and agreed immediately.  Being part [...]

Internet Trends 2015

My favorite annual report on digital trends has been out for a bit, but I’ve been so busy at work it’s been difficult for me to find time to review. Scroll down to the bottom of this post to see it yourself.  There are so many things to cover off on, it’s nigh impossible [...]

Planting Seeds and Gardening

A few weeks ago, I rebuilt our garden.  Nothing fancy, just new timbers for posts and chicken wire and a new door.  It didn’t take a lot of work, perhaps a total of 8 hours for tear down and rebuilding.

Gardens are one of the best allegories for life and work.  Stories reflect it, such as [...]

Virtual Reality and Event Marketing

Last weekend, at a cancer charity event endearingly entitled “Will Drink For Boobs” I tried an Oculus Virtual Reality headset for the first time.
While standing in a group of friends drinking ice cold, inexpensive beer a Bacardi representative grabbed me and a friend by the arm and asked us to come check something out.  When [...]

Emoji And A Movement From Written Communication

My iPad recently updated with a new keyboard which contains tens of emoji.  More and more, you see emoji used in place of text, much in the way that emoticons were used in place of text in the last few decades.  This seems like a logical next step, but it does open up questions about [...]

Twitch and Interactive Direction

For the last two years, my primary entertainment source has been gaming.  I’m a casual.  I’ve got some friends that are more core.  I don’t know a lot of hardcore gamers.  Television, outside of sports, isn’t all that interesting to me in the traditional sense–however Teresa and I will binge on good series such as [...]

Approaching Launches

It’s that time.  Launch of the biggest innovation of the year is happening in one month.  The time prior to launch is often fraught with anxiety for some–I’ve never really had that anxiousness.  Most of the time I have a very good idea if the launch will be successful or not.
It sounds overly simplistic, but [...]

Creativity In Business: The Lifeblood of Success

My last post had me thinking a lot about creativity.  I have a some friends that are artists and their ability to create new things continually is really impressive.  The people I look up to most are artists: writers and musicians mostly.  My grandfather was an artist, both commercially and as a way of life.
I [...]

Value Addition

Today I’ve been considering the need for small businesses to add value for their customers in different ways outside of simply fulfilling their orders.
Often, smaller businesses don’t have the scale economies to compete with larger organizations solely on price. The classic example of this situation is Walmart versus the mom and pop brick and [...]

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