Marketing, Minneapolis, Music & More

Entries for the ‘Marketing Tactics’ Category

Virtual Reality and Event Marketing

Last weekend, at a cancer charity event endearingly entitled “Will Drink For Boobs” I tried an Oculus Virtual Reality headset for the first time.
While standing in a group of friends drinking ice cold, inexpensive beer a Bacardi representative grabbed me and a friend by the arm and asked us to come check something out.  When [...]

Emoji And A Movement From Written Communication

My iPad recently updated with a new keyboard which contains tens of emoji.  More and more, you see emoji used in place of text, much in the way that emoticons were used in place of text in the last few decades.  This seems like a logical next step, but it does open up questions about [...]

Twitch and Interactive Direction

For the last two years, my primary entertainment source has been gaming.  I’m a casual.  I’ve got some friends that are more core.  I don’t know a lot of hardcore gamers.  Television, outside of sports, isn’t all that interesting to me in the traditional sense–however Teresa and I will binge on good series such as [...]

Approaching Launches

It’s that time.  Launch of the biggest innovation of the year is happening in one month.  The time prior to launch is often fraught with anxiety for some–I’ve never really had that anxiousness.  Most of the time I have a very good idea if the launch will be successful or not.
It sounds overly simplistic, but [...]

Creativity In Business: The Lifeblood of Success

My last post had me thinking a lot about creativity.  I have a some friends that are artists and their ability to create new things continually is really impressive.  The people I look up to most are artists: writers and musicians mostly.  My grandfather was an artist, both commercially and as a way of life.
I [...]

Value Addition

Today I’ve been considering the need for small businesses to add value for their customers in different ways outside of simply fulfilling their orders.
Often, smaller businesses don’t have the scale economies to compete with larger organizations solely on price. The classic example of this situation is Walmart versus the mom and pop brick and [...]

Youth Culture and (Less Importantly) Marketing Implications

Youth Culture is considerably more important, perceptively, than that of the older generations in the United States. You see it everywhere. If you watch/listen to media, there is a huge disparity in the amount of attention payed to younger people. Television, movies, music and to a lesser extent writing do so continually.
Why? [...]

Crazy Busy Work — Best Time of Your Life

It’s launch time.  Often times in business and marketing in particular, you spend a great deal of time preparing materials and executing strategy for a launch. It’s a cyclical thing, every year you have to innovate and bring new life to the market.  It’s as exhilarating as it is exhausting.  You think about work all [...]

Bait and Switch: Tired and Frustrating

This weekend, my credit card company Capital One pulled the old bait and switch routine.  Essentially this is advertising something at what is perceived as a very good deal, then switching to something else that is less desirable for the buyer.It’s a common tactic in retail and online selling.  ”iPads sold for only $10.77!”, “$39 [...]

Coming Around to QR Codes?

Since their inception, or at least main stream marketing popularity, I’ve been pretty “meh” on QR codes.  They certainly seemed like a good idea:  why not give people a chance to visit a site or see some media without actually having to navigate to it?  Yet the logistics of pulling out your smart phone, which [...]

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