Despite the fact that thousands and thousands of people are getting smarter and smarter about marketing, there are so few really obvious success stories compared to the faults that occur daily.  Some of this can be chalked up to the fact that people tend to get more vocal about issues than successes.  We are trained [...]

Scanning Digg I saw this Old Spice social advert, the Old Spice guy (who I had never seen before seeing an ad at PREDATORS the other night) is in a video saying hello to Kevin Rose, the CEO of Digg. It’s pretty funny. Check it out:

Can you imagine my your brain and my [...]

I don’t normally just link to another post and talk about it, but because Seth is truly inspirational to me and other marketers, this deserves credence.
Good at Talking vs. Good at Doing.
This absolutely epitomizes the transformation of what I thought marketing was as a child and what it became once I started working there.  I [...]

…was an intentional leak.  Of course, I’m not in the know on this, but there are really only two options, intentional and unintentional. Thought the latter is of course possible, it’s likelihood is slim.

The good reason for intentionally doing it is that Apple is slightly worried about the new Verizon Android phones (the incredible especially) [...]

Marketing music online should not be hard at all.  Way too many times though, bands and labels don’t do a good job.  Quick lesson:  put it out there free, not as a download but as a stream.  Don’t make people sign up for anything or work in any way other than going to a site [...]

A quick discussion of the Oatmeal and how his work has “gone viral” and why it’s difficult to emulate.

Here’s a link for the newest Trendwatching article on “Brand Butlers,” it’s good.  It touches on what a lot of marketers are looking at today, being more than a product or a sales pitch, but integrating valuable information and services tailored to a customer’s core use of their brand.
It’s time that people within companies really [...]

When you consider writers, there are some very distinct types.  There are fiction writers, who openly acknowledge that what they say is falsehood and imagination.  They embrace that and let people know.  When you consider nonfiction writers, it opens up a lot of different avenues for interpretation.  ”Nonfiction” as a genre is supposed to be [...]

Twitter just added geolocation to it’s growing list of services to tweets.  That’s a really big deal as 4square has been making so many waves in the last few months.  I tested it and it works really, really well.
We’re seeing a lot of overlap from the big guys in social networking (or whatever you want [...]

It is remarkable how few companies really get it and have people that get it too.  But I just had a great experience because of one person and it will likely keep me as a customer for a long time.
My internet connection at home is decent, but kind of poor.  As stated previously, the Starcraft [...]