It’s launch time. Often times in business and marketing in particular, you spend a great deal of time preparing materials and executing strategy for a launch. It’s a cyclical thing, every year you have to innovate and bring new life to the market. It’s as exhilarating as it is exhausting. You think about work all [...]
Entries for the ‘Marketing Tactics’ Category
This weekend, my credit card company Capital One pulled the old bait and switch routine. Essentially this is advertising something at what is perceived as a very good deal, then switching to something else that is less desirable for the buyer.It’s a common tactic in retail and online selling. ”iPads sold for only $10.77!”, “$39 [...]
Since their inception, or at least main stream marketing popularity, I’ve been pretty “meh” on QR codes. They certainly seemed like a good idea: why not give people a chance to visit a site or see some media without actually having to navigate to it? Yet the logistics of pulling out your smart phone, which [...]
Politics are always a tough subject to broach with people. We are very divisive on the liberal/conservative spectrum and have a tendency to demonize whatever side of the fence we happen to not be on.
During an election year, especially the months leading up to November, it becomes increasingly difficult. It’s on everyone’s mind due to [...]
The other day I was reading an article on schools and how they are attempting to find additional revenue. They are starting to look at advertising.
For the record, it’s a sad state of affairs that schools can’t afford to keep teachers. Of all the public works we spend on, schools should be very high on [...]
Yesterday I was reading a slide deck on via Business Insider that pointed out some really interesting things. A lot of the statistics are from Internet World Stats. I was unaware of this site until yesterday, but it’s a really valuable resource. If you like to get more information about internet usage, you might want [...]
It saddens me to see so many local businesses copying the big brands. The burrito shop that tries to be Chipotle, or the local sports store that copies Dick’s Sporting Goods. So many small businesses and their owners tend to follow what has been successful at scale in hopes that their business will follow suit.There [...]
The Green To Gold Playbook: How to Implement Sustainability Practices for Bottom Line Results In Every Business Function
Deep breath. That was a mouthful. Seriously, I probably should have just left the subtitles out.
It’s been a while since I’ve reviewed a book. The last one was One Flew Over the Cuckoo’s Nest. That’s pathetic as it was in August! There is good reason for this. The books I’m currently reading were the [...]
I’ve pointed to Seth more than anyone else, for good reason. Here’s another one.
Regarding marketing, yes you have to do the small campaigns before the big. I used to do 600 piece mailers with my own copy (don’t forget the PS!), sell sheet and envelope design, all by hand and deliver them down [...]
Fred Wilson wrote a post a few days ago about Marketing. Fred is a venture capitalist and I read his work basically every day. He is a GREAT writer and likely one of the most well respected bloggers out there (this is the point where most writers start an argument such as “All that said, [...]