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Entries for the ‘Marketing Philosophy’ Category

Sex Appeal, Youth Culture and Relevance

I woke up this morning considering YC and sex appeal.  And that I need to buy the new Mountain Goats record (which I did, it’s fantastic, per usual.)
The recent ballyhooed kiss from Madonna of Drake prompted my thoughts on it.  I’m not much for famous folks, to be honest.  The idea of human beings being [...]

Approaching Launches

It’s that time.  Launch of the biggest innovation of the year is happening in one month.  The time prior to launch is often fraught with anxiety for some–I’ve never really had that anxiousness.  Most of the time I have a very good idea if the launch will be successful or not.
It sounds overly simplistic, but [...]

Creativity In Business: The Lifeblood of Success

My last post had me thinking a lot about creativity.  I have a some friends that are artists and their ability to create new things continually is really impressive.  The people I look up to most are artists: writers and musicians mostly.  My grandfather was an artist, both commercially and as a way of life.
I [...]

Value Addition

Today I’ve been considering the need for small businesses to add value for their customers in different ways outside of simply fulfilling their orders.
Often, smaller businesses don’t have the scale economies to compete with larger organizations solely on price. The classic example of this situation is Walmart versus the mom and pop brick and [...]

Youth Culture and (Less Importantly) Marketing Implications

Youth Culture is considerably more important, perceptively, than that of the older generations in the United States. You see it everywhere. If you watch/listen to media, there is a huge disparity in the amount of attention payed to younger people. Television, movies, music and to a lesser extent writing do so continually.
Why? [...]

7 Years at Redmarketer

It has been a full seven years since I began writing here on redmarketer.  At the time of inception, this blog was mostly oriented around marketing in the new age.  Digital presence for most companies was still relatively nascent.  I worked at a small company at that point but was readying myself for business school [...]

Crazy Busy Work — Best Time of Your Life

It’s launch time.  Often times in business and marketing in particular, you spend a great deal of time preparing materials and executing strategy for a launch. It’s a cyclical thing, every year you have to innovate and bring new life to the market.  It’s as exhilarating as it is exhausting.  You think about work all [...]

Favorite Aspects of Business

There are a lot of negatives to business in general. Many people do not like working in business for a number of reasons. It’s competitive, in larger companies there are politics, people can be disingenuous and only looking out for themselves, etc. There are lots of reasons.
But there are a huge amount [...]

Economic Stimulation of Scientific Research

During a very good documentary called Particle Fever on the Higgs boson particle during an explanatory speech by one of the subjects of the movie, an economist asks a question, paraphrased:
“What is the economic growth impact of this study?”
This is an extremely important question.  But it’s important to different people for different reasons.  There [...]

Bait and Switch: Tired and Frustrating

This weekend, my credit card company Capital One pulled the old bait and switch routine.  Essentially this is advertising something at what is perceived as a very good deal, then switching to something else that is less desirable for the buyer.It’s a common tactic in retail and online selling.  ”iPads sold for only $10.77!”, “$39 [...]

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