It’s launch time. Often times in business and marketing in particular, you spend a great deal of time preparing materials and executing strategy for a launch. It’s a cyclical thing, every year you have to innovate and bring new life to the market. It’s as exhilarating as it is exhausting. You think about work all [...]
Entries for the ‘Marketing Philosophy’ Category
There are a lot of negatives to business in general. Many people do not like working in business for a number of reasons. It’s competitive, in larger companies there are politics, people can be disingenuous and only looking out for themselves, etc. There are lots of reasons.
But there are a huge amount [...]
During a very good documentary called Particle Fever on the Higgs boson particle during an explanatory speech by one of the subjects of the movie, an economist asks a question, paraphrased:
“What is the economic growth impact of this study?”
This is an extremely important question. But it’s important to different people for different reasons. There [...]
This weekend, my credit card company Capital One pulled the old bait and switch routine. Essentially this is advertising something at what is perceived as a very good deal, then switching to something else that is less desirable for the buyer.It’s a common tactic in retail and online selling. ”iPads sold for only $10.77!”, “$39 [...]
Many things. Time, effort and importance.The biggest reason to name something is so that people understand it has a name. Naming something makes it worth discussing formally, which in turn takes time and effort.Naming something well will define it as an idea.Because naming something poorly means it will be forgotten or disregarded if not an [...]
I’ve followed Zappos for quite a while now, simply because companies that are willing to organize themselves around the customer are rare and can potentially teach a lot. Two weekends ago, while on a trip with friends to Vegas, I got a chance to see the headquarters first hand. Zappos is actually in the process [...]
We made it! Our plane left MPLS a half hour early and we arrived in the Liberia airport at roughly 2:30. After that we went to Vamos Rentacar and picked up our Mitsubishi 4×4. I knew coming here that we’d need to pick up something with four wheel drive as there seems to be some [...]
I was reading this post from Seth Godin (who I still read religiously) today and it hit me, something I’ve thought about before, it’s just the internet. His post is talking about how habits have changed.The centralization of information and news and all other things magically digital mean that finding things to be interested in, [...]
When you look at salaries of many professionals, especially people at the top rungs of the organizational ladders, it can be eye opening and somewhat hard to swallow. Especially for folks in the lower or middle of the pack when it comes to income. Growing up, the idea that someone could be paid millions of [...]
Politics are always a tough subject to broach with people. We are very divisive on the liberal/conservative spectrum and have a tendency to demonize whatever side of the fence we happen to not be on.
During an election year, especially the months leading up to November, it becomes increasingly difficult. It’s on everyone’s mind due to [...]