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Entries for the ‘Marketing Philosophy’ Category

Value Addition

Today I’ve been considering the need for small businesses to add value for their customers in different ways outside of simply fulfilling their orders.
Often, smaller businesses don’t have the scale economies to compete with larger organizations solely on price. The classic example of this situation is Walmart versus the mom and pop brick and [...]

Youth Culture and (Less Importantly) Marketing Implications

Youth Culture is considerably more important, perceptively, than that of the older generations in the United States. You see it everywhere. If you watch/listen to media, there is a huge disparity in the amount of attention payed to younger people. Television, movies, music and to a lesser extent writing do so continually.
Why? [...]

7 Years at Redmarketer

It has been a full seven years since I began writing here on redmarketer.  At the time of inception, this blog was mostly oriented around marketing in the new age.  Digital presence for most companies was still relatively nascent.  I worked at a small company at that point but was readying myself for business school [...]

Crazy Busy Work — Best Time of Your Life

It’s launch time.  Often times in business and marketing in particular, you spend a great deal of time preparing materials and executing strategy for a launch. It’s a cyclical thing, every year you have to innovate and bring new life to the market.  It’s as exhilarating as it is exhausting.  You think about work all [...]

Favorite Aspects of Business

There are a lot of negatives to business in general. Many people do not like working in business for a number of reasons. It’s competitive, in larger companies there are politics, people can be disingenuous and only looking out for themselves, etc. There are lots of reasons.
But there are a huge amount [...]

Economic Stimulation of Scientific Research

During a very good documentary called Particle Fever on the Higgs boson particle during an explanatory speech by one of the subjects of the movie, an economist asks a question, paraphrased:
“What is the economic growth impact of this study?”
This is an extremely important question.  But it’s important to different people for different reasons.  There [...]

Bait and Switch: Tired and Frustrating

This weekend, my credit card company Capital One pulled the old bait and switch routine.  Essentially this is advertising something at what is perceived as a very good deal, then switching to something else that is less desirable for the buyer.It’s a common tactic in retail and online selling.  ”iPads sold for only $10.77!”, “$39 [...]

What’s In A Name?

Many things.  Time, effort and importance.The biggest reason to name something is so that people understand it has a name. Naming something makes it worth discussing formally, which in turn takes time and effort.Naming something well will define it as an idea.Because naming something poorly means it will be forgotten or disregarded if not an [...]

Zappos and Thoughts on Customer Centricity

I’ve followed Zappos for quite a while now, simply because companies that are willing to organize themselves around the customer are rare and can potentially teach a lot.  Two weekends ago, while on a trip with friends to Vegas, I got a chance to see the headquarters first hand.  Zappos is actually in the process [...]

Entering Liberia: Day 1 in Costa Rica

We made it!  Our plane left MPLS a half hour early and we arrived in the Liberia airport at roughly 2:30.  After that we went to Vamos Rentacar and picked up our Mitsubishi 4×4.  I knew coming here that we’d need to pick up something with four wheel drive as there seems to be some [...]

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