Today we’re seeing organizations of all sizes at a crossroads.  A decision point, trying to understand which way the world is moving and make decisions that allow for them to continue to grow. These organizations see the changes happening.  They know that their previous tactics are becoming less and less effective over the course of […]

I’ve always loved great writing.  Many of the most interesting books for me were centered around considerations of large shifts in society.  My last post considered farming and gardening–Animal Farm by George Orwell is a symbolic look at communism (though as I’ve written before I think it can be expanded to multiple types of governance.) […]

A few weeks ago, I rebuilt our garden.  Nothing fancy, just new timbers for posts and chicken wire and a new door.  It didn’t take a lot of work, perhaps a total of 8 hours for tear down and rebuilding. Gardens are one of the best allegories for life and work.  Stories reflect it, such […]

I woke up this morning considering YC and sex appeal.  And that I need to buy the new Mountain Goats record (which I did, it’s fantastic, per usual.) The recent ballyhooed kiss from Madonna of Drake prompted my thoughts on it.  I’m not much for famous folks, to be honest.  The idea of human beings […]

It’s that time.  Launch of the biggest innovation of the year is happening in one month.  The time prior to launch is often fraught with anxiety for some–I’ve never really had that anxiousness.  Most of the time I have a very good idea if the launch will be successful or not. It sounds overly simplistic, […]

My last post had me thinking a lot about creativity.  I have a some friends that are artists and their ability to create new things continually is really impressive.  The people I look up to most are artists: writers and musicians mostly.  My grandfather was an artist, both commercially and as a way of life. […]

Today I’ve been considering the need for small businesses to add value for their customers in different ways outside of simply fulfilling their orders. Often, smaller businesses don’t have the scale economies to compete with larger organizations solely on price. The classic example of this situation is Walmart versus the mom and pop brick and […]

Youth Culture is considerably more important, perceptively, than that of the older generations in the United States. You see it everywhere. If you watch/listen to media, there is a huge disparity in the amount of attention payed to younger people. Television, movies, music and to a lesser extent writing do so continually. Why? I’m uncertain […]

It has been a full seven years since I began writing here on redmarketer.  At the time of inception, this blog was mostly oriented around marketing in the new age.  Digital presence for most companies was still relatively nascent.  I worked at a small company at that point but was readying myself for business school […]

It’s launch time.  Often times in business and marketing in particular, you spend a great deal of time preparing materials and executing strategy for a launch. It’s a cyclical thing, every year you have to innovate and bring new life to the market.  It’s as exhilarating as it is exhausting.  You think about work all […]