Despite the fact that thousands and thousands of people are getting smarter and smarter about marketing, there are so few really obvious success stories compared to the faults that occur daily.  Some of this can be chalked up to the fact that people tend to get more vocal about issues than successes.  We are trained [...]

There are actually very few things that make someone good at approaching an issue from a marketing perspective.  I know I harp on these things, but when you run into them on the daily, it’s hard not to analyze them.  And do I analyze.
The topic of today’s thought is perspective.  It never fails to baffle me [...]

As sad as it is, inertia is probably one of the main reasons that so many companies make such huge piles of money.  Once a person or business has someone in place as a supplier (think cell phone usage, hair salon, oil changes, web access, etc.) they are usually very unlikely to go somewhere else.  [...]

Tom Peters and Robert Walterman Jr. wrote this, one of the most acclaimed business books in existence in 1982 after the former McKinsey consultants had spent a monumental amount of time and money globetrotting to speak with successful organizations in order to discern how they got to such great heights.
The book focuses on eight core [...]

When you think of many companies with which we are all familiar, many have been in existence a very long time.  Ford, Sears & Roebuck, General Mills and the like have existed as large monoliths of capitalism within the original industries they were started in.
Other companies such as IBM, Hewlett Packard, General Electric have diversified [...]

You may hear people speak a bit about internal and external marketing at your company. For those unfamiliar, internal marketing is really similar to marketing externally to the real world. The objectives are normally different, but it’s the same principle; creating understanding and momentum toward an idea so that people will work toward [...]

There are certainly differences in buying them, but you might be surprised to hear that marketing either is dependent on the same human needs regardless of which your company sells.  When you have products, it’s easier to hand it to someone, to point out its new widget that’s easy on the eyes, etc.  When you [...]

I’m getting one, it’s just a matter of time.  The new design, software upgrade to iOS and upgraded camera have me pretty intrigued.  The speed will undoubtedly be better as well based on the fact that I have a 3G and not the 3GS.  Music is a really big piece of why I have a [...]

The book I’m reading, In Search of Excellence, continually has brought up ideas that I’ve had previously, to an extent that I’d never known or thought about.  It’s been a very good read so far and it will definitely be recommended reading.
Today’s lesson is about self bias and incentives.  People are incredibly biased toward themselves; [...]

It is far easier to take a negative view on new ideas than it is to champion them.  Anyone can argue against trying something new, the variables are so unknown whereas the tried and true have worked well thus far.  It’s odd, but I think some people really just can’t stand the idea of altering [...]